Inspired by modern living, The 1 has been redesigned to go beyond the journey and co-pilot your life. Boasting a more athletic look and refined silhouette, it truly stands out from the crowd. Add to this enhanced interior space and take the joy of the journey to new heights.
Manoeuvring has never been simpler thanks to Park Assist, which helps you to park in or reverse out of confined areas with ease.
Get there faster with BMW Navigation and Real-Time Traffic Information. All the updates you need to get from A to B as quickly and efficiently as possible can be found on the standard widescreen display.
Apple CarPlay and BMW Connected+ bridge the gap between your smartphone and your BMW. From picking the perfect playlist to sharing live trip updates with your contacts, The 1 seamlessly integrates with your life.
Delivering greater agility, thanks to the perfect combination of cutting-edge chassis engineering, technological innovations and modified software control systems. Collectively, they give The 1 exceptional driving dynamics.
The full-colour Head-up Display projects important driving data right into your field of vision so you never have to worry about taking your eyes off the road.
Available as part of BMW Live Cockpit Professional, the Intelligent Personal Assistant learns your habits and behaviours to support your driving experience. Just say “Hey BMW” to start a conversation with your car.
The 1 brings an increase in interior space that gives rear passengers more legroom, while the boot space has been boosted by 20 litres.
The 1 offers a seamless interaction between the driver and the vehicle. Adding to this is the optional Gesture Control, which allows you to perform actions such as increasing volume and answering a call with the wave of a hand.